Bull's-Eye Original Barbecue Sauce

Product Description: Bull’s‑Eye Original Barbecue Sauce

Bull’s‑Eye Original Barbecue Sauce is a bold, rich, and unmistakably classic barbecue condiment introduced by Kraft Heinz in 1985. Crafted for true flavor lovers, this sauce delivers a full-bodied, smoky experience with the tagline “The Big, Bold Taste of Bull’s‑Eye can’t be beat.” 

Flavor Profile:

A thick, robust, tomato-based sauce with a smoky backbone, balanced by hints of molasses, honey, vinegar, and spices. It’s hearty enough to glaze ribs, drizzle over pulled pork, or serve as a dipping companion for chicken wings and nuggets.

Ingredients & Nutrition (per 2 Tbsp / 36 g serving):

• Calories: 50

• Sodium: Approx. 280 mg

• Sugars: 12 g 

• Key Ingredients: High fructose corn syrup, tomato puree, vinegar, molasses, apple cider vinegar, honey, natural smoke flavor, mustard flour, spices, dried onion and garlic 

Taste Verdict

Food & Wine praised Bull’s‑Eye for its pleasant smokiness that complements rather than overwhelms Food & Wine. Meanwhile, in a blind taste test by Serious Eats, it tied for first place, with tasters calling it “nostalgic,” “classic bottled barbecue sauce flavor,” and well-balanced in spice Serious Eats.

Quick Highlights: